This is a guest article by Dan O’Neill; I hope you’ll find it interesting and useful.
How to conduct a successful focus group
By Dan O’Neill
While focus group methodology is often discussed in the context of market research, it is also used in a variety of research fields. Focus groups have been used to gather data on a wide range of research topics including: attitudes towards tobacco, meat quality, farming, electronic resources, patient quality, solar technology, health and safety, property management, and many more.
If you’re thinking about conducting a focus group for your own research, below are some fundamental things you’ll need to do to prepare for this type of study.