By Gordon Rugg
There are three humorous golden rules that are invaluable in public speaking and in writing for public consumption.
Rule 1: Don’t lie.
Rule 2: Don’t try to be funny.
Rule 3: Above all, don’t panic and blurt out the truth…
When you understand why the third rule doesn’t necessarily break the first rule, then you’re ready to face an unkind world.
There’s a humorous post on Distractify about how the third rule operates in scientific writing. Even if you’re not a scientist, you might find it entertaining and inspirational.
http://distractify.com/geek/science/scientists-get-honest-about-their-methods/
hyde and rugg 
Pingback: Academic writing versus magazine writing | hyde and rugg