Making designs interesting

By Gordon Rugg

Making a design interesting can be a significant challenge for designers, particularly when working in a well-established field.

Two simple but effective ways of making a design interesting are:

  • making the design novel, in terms of deep structure and/or surface structure
  • making the design difficult or impossible to parse.

Both these approaches have a long history in applied design, though usually without much explicit reference to the underlying principles.

This article discusses the underlying principles, and then looks at practical implications for making a design novel. I’ll look at the issue of parsing a design in a separate article, for reasons of space.

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