I’ve re-blogged it to form a free-standing article, for anyone interested in systematic approaches to recording and analysing people’s activities. I’ve lightly edited it for clarity.
The examples I’ve used below relate to product evaluation, but the same principles can be applied to other human activities, such as how people make decisions when shopping, or how people find their way around in an unfamiliar place.
This article is part of a series about the problem of identifying and clarifying client requirements. In this article, we’ll look at the issues involved in measuring and evaluating a product, both qualitatively and quantitatively.