Knowing the unknowable, revisited: Why clients can’t know their requirements, and some ways to fix the problem

By Gordon Rugg

Why don’t clients and customers make their mind up about what they want?

There are several reasons, all of which make sense in hindsight, but that aren’t immediately obvious.

This article is a short introduction to one of those reasons, that can be handled swiftly, cheaply and easily. I’ll return to this topic in more depth in later articles.

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