By Gordon Rugg and Sue Gerrard
What are chunking, schemata and prototypes, and why should anybody care?
The second question has a short answer. These are three core concepts in how people process and use information, so they’re centrally important to fields as varied as education and customer requirements gathering.
The first question needs a long answer, because although these concepts are all fairly simple in principle, they have a lot of overlap with each other. This has frequently led to them being confused with each other in the popular literature, which has in turn led to widespread conceptual chaos.
This article goes through the key features of these concepts, with particular attention to potential misunderstandings. It takes us through the nature of information processing, and through a range of the usual suspects for spreading needless confusion.