Client requirements: The shape of the elephant, part 2

By Gordon Rugg

Identifying and clarifying client requirements isn’t always easy. However, that isn’t the same as “impossible” or “not worth trying”.  The better your understanding of the requirements, the better the outcome is likely to be. This article is about three bad responses to client requirements, and about better ways of tackling the problem.

As a running theme through this series, we’re imagining that you’re dealing with a client who has asked you to produce an image of an elephant. Here’s one bad solution from the past.

Bad solution 1: Sod it, this will do, they don’t know any better.


Client’s response: You’re wrong about that, and you’re fired.

So how does this situation arise, and what can you do about it?

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