Client requirements: The shape of the elephant, part 3

By Gordon Rugg

This article is part of a series about identifying and clarifying client requirements. Handling client requirements isn’t always easy. However, that isn’t the same as “impossible” or “not worth trying”.  The previous article covered three ways of getting it wrong, and various ways of getting it right; this article follows on from that point.

As a running theme through this series, we’re imagining that you’re dealing with a client who has asked you to produce an image of an elephant. Here’s another inadvisable solution.

Bad solution 4: My design is in a witty dialogue with its environment  


Client’s response: Very funny, go get a job at the circus.

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