By Gordon Rugg
In an earlier article in this short series, we looked at what happens when you treat two concepts such as liking and disliking as two separate scales, rather than as opposite ends on a single scale. The answer was that often this makes sense of results which would otherwise look contradictory.
In another article, we looked at what happens when you apply this approach to the well established literature on perceptions of attractiveness. The result was that this provided a clear, simple way of explaining an apparent paradox within the literature on perceptions of attractiveness in human faces.
Covering these topics raised a lot of other questions, which we’ll tackle in this article. The questions relate to three main themes:
- Social context
- Cognitive load
- Perceptions of novelty and threat