Signage, literacy and wayfinding, part 2: Indoor signage and wayfinding

By Gordon Rugg

The words were at first indistinguishable, and then–with a tremendous start–I recognized something about them which filled me with icy fear…

From The Shunned House, by H.P. Lovecraft

In a previous article, I looked at nonverbal signage and wayfinding outdoors. Today’s article looks at the same topic, but focusing on indoors wayfinding.

I’ll begin this article with a discussion of a signage issue that’s a significant problem in most hospitals. I’ll then move on to look at different wayfinding strategies that people use, and at some ways of working with those strategies in indoors wayfinding and signage.

A classic problem, and some solutions

A standard feature of hospital signage is the Wall of Doubt. Here’s how it works. The visitor (the red oval marked “V” in the diagram below) has entered the hospital via the main entrance, en route to an appointment in the Wilson Ward, and is walking along the corridor in the direction indicated by the red arrow. So far, so good.

corridor1

Now the visitor meets a T junction, and sees something that for many visitors looks something like this: the dreaded Wall of Doubt. Which of these signs, if any, might be the one for Wilson Ward?

unfixed wall of doubt At this point, things start to go steadily but unnecessarily downhill. Why? That’s the topic of this article.

Continue reading

Advertisement