By Gordon Rugg
This article is a re-blog of part of a previous article about assessing whether or not you’ve met a client’s goals in a product design.
I’ve re-blogged it to form a free-standing article, for anyone interested in systematic approaches to recording and analysing people’s activities. I’ve lightly edited it for clarity.
The examples I’ve used below relate to product evaluation, but the same principles can be applied to other human activities, such as how people make decisions when shopping, or how people find their way around in an unfamiliar place.