By Gordon Rugg
This article is the third in a short series about finding out what people would really like in life, by looking at images of dream buildings.
In the first article, I looked at why the obvious approach doesn’t work very well. If you just ask people what they want, you tend to get either no answer, because people don’t know, or to get low-aspiration responses, for various reasons that are well known in requirements acquisition research. If, however, you instead show people a range of possibilities, including possibilities that they would probably never have thought of, then their preferences can change dramatically.
So, in this series I’m looking at fantasy and concept art images of buildings, which explore as broad a range of possibilities as the artists and architects can imagine. I’m looking at them to see what regularities emerge within those dream buildings; what sort of world do the creators of those images, and the people who like those images, desire?
In the second article, I looked at how human biases affect our aesthetic preferences. I concluded that a lot of people like really, really big buildings. Those buildings look awe-inspiring, but when you stop to think about details like how anyone is going to clean the windows, you start to realise that maybe those buildings aren’t terribly practical. However, how can you tell what will be practical within the lifetime of a building, when the available technology and the functions of the building are likely to change? There’s the related risk that tastes will change, and that today’s beautiful building will become tomorrow’s eyesore.
In this article, the third in the series, I’ll look at the issue of practicality versus obsolescence, and at changes in fashion.
Thinking big, in fantasy and reality
Thomas Cole, the Titan’s Goblet, and a Vauban fortification; full image credits at the end of this article