Finding out what people want, in a nutshell

By Gordon Rugg

Here’s a short summary of why it’s difficult to find out what people really want, and of what to do about it. It’s our do/don’t/can’t/won’t model. We’ve blogged about this topic before, and we’ll blog about it again, since it’s important. This diagram gives an overview of the framework we use.

four way requirements matrix

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12 thoughts on “Finding out what people want, in a nutshell

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